Privacy Policy
Effective date:
7 October 2026
Your privacy matters to us
Amalco Creative respects your privacy and handles personal data responsibly and transparently.
This Privacy Policy explains what personal data we collect, why we use it, how long we may keep it, who we may share it with and what rights you have under the General Data Protection Regulation (GDPR) and applicable Belgian data-protection law.
Data Controller
Amalco Creative
Belgium
Enterprise number: [KBO NUMBER]
VAT number: [VAT NUMBER]
Email: info@amalco.be
1. Personal Data We Collect
Depending on how you interact with Amalco, we may process:
Name and contact details
Email address and telephone number
Business or organisation information
Project enquiries and messages
Estimated budget and project requirements
Billing and invoicing information
Contracts, quotations and payment information
Photographs and video recordings created during projects
Event and wedding information
Feedback, approvals and project communication
Technical website information where applicable
Cookie and analytics information where applicable
We only collect information that is reasonably necessary for the relevant purpose.
2. Why We Use Your Data
We may process personal data to:
Respond to enquiries
Prepare quotations and proposals
Manage bookings and projects
Provide our creative services
Communicate with clients
Process invoices and payments
Organise photography, film and event productions
Meet accounting and legal obligations
Protect our legitimate business interests
Improve our website and services
Send marketing communications where legally permitted
3. Photography & Video
As part of our photography, film, wedding and event services, Amalco may process photographs and video recordings containing identifiable individuals.
Such material is processed primarily to provide the agreed service.
Use of client work for our portfolio, website, social media, advertising or other promotional purposes will be handled in accordance with applicable privacy and image-right requirements and any agreement made with the client.
For private or sensitive projects, additional permission may be requested where appropriate.
4. Sharing Personal Data
We do not sell personal data.
Where necessary, information may be shared with trusted service providers involved in operating our business or delivering a project, such as:
Website and hosting providers
Email providers
Cloud-storage providers
Accounting or administrative providers
Payment providers
Photographers, videographers or production partners
Printers and other production suppliers
We may also disclose information where required by law or a competent authority.
Where providers process personal data on our behalf, we take appropriate steps to ensure the processing is handled in accordance with applicable data-protection requirements.
5. International Data Transfers
Some technology or service providers may process data outside Belgium or the European Economic Area.
Where personal data is transferred internationally, we use or rely on appropriate safeguards as required under applicable data-protection law.
6. How Long We Keep Your Data
We do not intend to retain personal data longer than reasonably necessary.
Retention periods depend on why the information was collected, contractual requirements, project needs and applicable legal or accounting obligations.
Project files, correspondence and creative assets may be retained for an appropriate period for administration, backup, portfolio or legitimate business purposes where legally permitted.
When personal data is no longer required, we may delete or anonymise it.
7. Cookies & Website Analytics
Our website may use cookies and similar technologies for functionality, preferences and, where enabled, analytics.
Strictly necessary cookies may operate without consent where legally permitted.
Non-essential cookies or tracking technologies are activated only where the required consent has been obtained.
Visitors must be able to refuse non-essential cookies and withdraw consent. Belgian Data Protection Authority guidance states that continuing to browse is not sufficient consent, and non-essential cookies generally require prior, informed and active consent.
Where applicable, more detailed information should be provided through our Cookie Policy or cookie settings.
8. Social Media & External Links
Our website may contain links to third-party platforms such as Instagram.
When you visit an external website or platform, its own privacy practices and terms apply.
Simply linking to an external platform is different from embedding tracking-enabled social plugins. If tracking technologies are embedded on our website, they will be handled in accordance with applicable cookie-consent requirements.
9. Marketing Communications
Where permitted by law, we may contact existing or prospective clients regarding relevant Amalco services.
Where consent is legally required, we will request it before sending such communications.
You can request to stop receiving direct marketing communications at any time.
10. Data Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, loss or disclosure.
However, no internet-based system or electronic storage method can guarantee absolute security.
11. Your Rights
Depending on the circumstances and legal basis for processing, GDPR rights can include the right to:
Access your personal data
Correct inaccurate information
Request deletion
Restrict certain processing
Object to certain processing
Receive certain data in a portable format
Withdraw consent where processing relies on consent
The Belgian Data Protection Authority confirms rights including access, correction, objection, restriction, deletion and withdrawal of consent.
To exercise your rights, contact:
info@amalco.be
We may request reasonable information to verify your identity before acting on a request..
12. Complaints
If you believe your personal data has been handled incorrectly, please contact us first so we can investigate the issue.
You also have the right to lodge a complaint with the Belgian Data Protection Authority:
13. Children
Our website and general business services are not specifically directed at children.
Children may nevertheless appear in photographs or video from weddings, family events or other productions. Where this occurs, we handle such material with appropriate care and in accordance with applicable law and the relevant client agreement.
14. Changes to This Privacy Policy
We may update this Privacy Policy when our services, technology or legal obligations change.
The latest version will be published on our website with its updated revision date.
15. Contact
For questions about this Privacy Policy or how Amalco processes personal data:
Amalco Creative
Belgium
info@amalcoc.be