
Mohammed Abbas
Founder & Creative Director

Mohammed Abbas
Founder & Creative Director
A visual exploration for Italian fashion brand Cortina Firenze, placing expressive prints and flowing silhouettes in distinctive settings. The series moves between retro studio scenes, sunlit coastlines and flower fields at dusk.
A visual exploration for Italian fashion brand Cortina Firenze, placing expressive prints and flowing silhouettes in distinctive settings. The series moves between retro studio scenes, sunlit coastlines and flower fields at dusk.

Elegance meets the unexpected
Vintage televisions echo the colours and patterns of the dresses, creating a playful relationship between fashion and screen. Directional lighting and bold shadows give the studio scenes a cinematic character.
Expressive prints. Sculptural silhouettes. A distinctive point of view.
Elegance meets the unexpected
Vintage televisions echo the colours and patterns of the dresses, creating a playful relationship between fashion and screen. Directional lighting and bold shadows give the studio scenes a cinematic character.
Expressive prints. Sculptural silhouettes. A distinctive point of view.



A change of scenery
Coastal light and evening skies introduce a softer mood. Across each setting, colour, styling and composition keep the garments at the centre of the story.
Fashion storytelling through art direction and AI-assisted imagery.
A change of scenery
Coastal light and evening skies introduce a softer mood. Across each setting, colour, styling and composition keep the garments at the centre of the story.
Fashion storytelling through art direction and AI-assisted imagery.
Latest projects
Latest projects
Branding
Knippi Brand Identity
A bold, characterful identity for a modern barbershop.

Branding
Knippi Brand Identity
A bold, characterful identity for a modern barbershop.

Branding
Knippi Brand Identity
A bold, characterful identity for a modern barbershop.

Branding
NOVA Brand Identity & Packaging
A fresh botanical drinks concept, brought to life through branding, packaging and campaign visuals.

Branding
NOVA Brand Identity & Packaging
A fresh botanical drinks concept, brought to life through branding, packaging and campaign visuals.

Branding
NOVA Brand Identity & Packaging
A fresh botanical drinks concept, brought to life through branding, packaging and campaign visuals.


